SamFam
“SamFam er fyrsta val foreldra þegar
þau leita að ráðum eða upplýsingum.”
SamFam is an app concept my friend Kristín Hildur Ragnarsdóttir and I developed and entered into Gulleggið 2025, Iceland’s largest startup competition for early-stage ideas.
The goal of the app is to create a supportive community for families, where parents can easily find advice, share experiences, and access reliable information.
We built the project from the ground up.
From shaping the idea and designing the logo and app, to creating the elevator pitch, video pitch, a one-pager, and a full pitch deck for the main event.
Screens
Created four app screens to present the concept and key functionality, showing the intended look, feel, and user experience.
Home Page - A community where parents can reflect and relate.
Education - A wide range of
educational content
Education - All educational content is verified by experts to ensure reliability
Events - Family-friendly
events
One-pager
Prepared a one-pager for the main event to give guests and judges a quick, clear summary of the idea.
Slides
I designed the complete pitch deck used for our main presentation.
The slides introduced the SamFam concept, explained
the problem and target audience, showcased our proposed features
and user journey, and highlighted our market potential.
The goal was to communicate the idea clearly and visually.
